Experts salesmen have always known that it's about selling the benefits, not
the product. While it may seem counter intuitive online, the same strategy is
still the most important strategy to generate sales for many of the same
reasons. Selling benefits appeals to people more than selling features of a
product. They directly show what a person will gain by closing the deal. They
leave a small opening for imaginative sales pitches, and they clear all
objections that are uttered.