Selling Benefits In An Online World

Experts salesmen have always known that it's about selling the benefits, not 
the product. While it may seem counter intuitive online, the same strategy is 
still the most important strategy to generate sales for many of the same 
reasons. Selling benefits appeals to people more than selling features of a 
product. They directly show what a person will gain by closing the deal. They 
leave a small opening for imaginative sales pitches, and they clear all 
objections that are uttered.

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